One of the ways that sailing can deliver long term return on investment to sponsors is through participation in multiple events in markets that give sponsors marginal returns. Teams like ‘BT Team Ellen, which featured an IMOCA 60, Extreme 40 and F18, with three skippers from three different countries allowed sponsors to get 3 times the value without spending 3 times the price. Other teams which might fit into this category include GAC Pindar, Oman Sail, Banque Populaire’s sailing portfolio and Emirates Team NZ. America’s Cup teams like Emirates Team NZ give sponsors an opportunity to get exposure from the cup at a lower risk than backing a new team.Camper still on-board, still Team New Zealand
One of the ways that sailing can deliver long term return on investment to sponsors is through participation in multiple events in markets that give sponsors marginal returns. Teams like ‘BT Team Ellen, which featured an IMOCA 60, Extreme 40 and F18, with three skippers from three different countries allowed sponsors to get 3 times the value without spending 3 times the price. Other teams which might fit into this category include GAC Pindar, Oman Sail, Banque Populaire’s sailing portfolio and Emirates Team NZ. America’s Cup teams like Emirates Team NZ give sponsors an opportunity to get exposure from the cup at a lower risk than backing a new team.