Red Bull’s deal in the America’s Cup set to be announced on Thursday

by Vsail.info · 15 May 2012

In the year 2012 one has to go to great lengths to escape the ubiquitous smartphones, mobile phones and cameras. In particular, when you sail on a Sunday afternoon, in the middle of the busiest canals in Venice, a city where everybody has a boat, yacht, gondola or dinghy, you have to be naive to think you’ll get unnoticed.

In addition, with Italians making nearly 10% of our thousands of readers, it was just a matter of time before we got the photos of James Spithill’s crew sailing with their Red Bull helmets on.

According to sources close to Red Bull, the famous energy drink will sponsor the Defender of the 34th America’s Cup and hold the naming rights of the Youth America’s Cup Championship. We are still working on getting more details. As we wrote yesterday, the Reb Bull-branded AC45 will most probably appear at some stage in Venice.

James Spithill's crew sailing with their brand new Red Bull helmets on. Venice, 13 May 2012. Photo courtesy of Bepe Totò

James Spithill's crew sailing with their brand new Red Bull helmets on. Venice, 13 May 2012. Photo courtesy of Bepe Totò