[Source: Volvo Ocean Race] Team SCA have unveiled this design for the 12th edition that will replicate the look of their racing yacht when it is launched later this year.
The nature-inspired graphic and colours are designed to reflect the eco-friendly values of the global hygiene company that last year entered the all-female crew for the next edition of sailing’s premier professional offshore event.
SCA, which is also Europe’s largest forest owner, plan to use the Volvo Ocean Race as a global marketing platform to strengthen awareness of their brand and also their product names including TENA, Tork, Libresse, Libero and Tempo.
Stockholm-based design agency TABS developed the design with SCA.
“SCA’s corporate brand concept ‘care of life’ was used as a guiding star in the design process,” said Christoph Michalski. The design contains grass, pine trees and dandelions – all tough and resistant species vital to the eco-system.
At the beginning of February, a number of Team SCA women crew candidates will leave Southampton on a first test sail together with several leading off-shore coaches.
Team SCA have not revealed the identity of any of the crew yet including the skipper.
The training yacht left a boatyard in Southampton on Thursday (January 17).
The Team SCA VOR70 with her brand new branding. Hamble, 13 January 2013. Photo copyright Rick Tomlinson / Volvo Ocean Race